Today I started the production of my main task product. However to ensure I followed all codes and conventions and it appealed to my target audience I started on my research. I decided to produce a magazine of the classic genre, however as there are already established classical music magazines out there I decided upon a younger more niche target audience of 20-35. I decided this as there is a gap in the market for younger readers who are interested din classical music. After beginning research this fitted in perfectly as many young composers are becoming more and more popular therefore I can use them as my inspiration. I concluded on using BBCmusic and ClassicFM for my research. I began my research by getting familiar with classic music as it is something I am not particular interested in myself.
5/11/08
Today I continued researching the Genre of classical music. I then followed on with collecting information about the variety of prices and frequency of publication. This is going to help me on making final decisions about my magazine I will later produce.
6/11/08
I continued my research on Issue sizes of my chosen research magazines. I began creating my PowerPoint which will store all my research for my production.
7/11/08
As a class we discussed codes and conventions of a double page spread, as this was not necessary for my preliminary task I was unfamiliar with them.
The codes and conventions of a double page spread are as follows:
● Main Image (this usually take up at least half or more of the double page)
● Drop capitals are used at the beginning of the article
● Small images are used at the bottom of the page to illustrate the article
● No more then 3 colours are used
eg. Blue, Black, White
Yellow, Black, White (white and black are an ongoing theme)
● Drop quotes (normally in a bigger/different colourd font and are often placed over images or in the middle of text)
● Stand First (the introduction paragraph to the article)
● Set out in columns (usually 2-4)
● By-line (acknowledges writer and photographer)
● Title (always different font/colour/size to article text)
● No adverts are used on main articles
● Page numbers and magazine
10/11/08
I completed all my research into existing magazines. To help me with hard to find topics on the internet I bought a copy of ClassicFM and BBCmusic. This helped my finish my research as I completed information such as regular content and feature articles.
11/11/08
Today I started to produce a questionnaire to ensure I appeal to my target audience which I plan to hand out to 30 people in my target population range.
12/11/08
I continued with the completion of the questionnaires and have printed off 30 copies to hand out to my target audience. However to ensure they are suitable candidates I have made a list questions I will ask them before asking them to fill them in. this will ensure that all the information I collect will be relevant and useful to my audience research.
Are you between the ages of 20-35?
Do you listen to classical music at least once a fortnight?
Would you be interested in purchasing a new classical music magazine?
These are the questions i asked my participants.
13/11/08
I handed out my questionnaire to my target audience and got them all filled in ready to analyse the results in the next lesson.
Questionnaire
Would you please take your time to complete this questionnaire, your help will be grateful. Thank you for your time.
Who is your favourite Classical singer? Tick one only.
□ Russell Watson
□ Pavarotti
□ Hayley Westenra’s
□ Myleene Klass
□ Susan Graham
□ Richard Morrison
□ Kathryn Jenkins
□ Charlotte Church
□ Il Divo
If getting a free CD would you like it to be a compilation of different artists or just one artist? Tick one only.
□ Compilation
□ One Artist
On the scale of 1-10 how important is classical music in your life (1 being the most important) Circle one only.
1 2 3 4 5 6 7 8 9 10
What do you like and dislike about the music magazines you buy? Mark L for like and D for dislike
□ Interviews
□ Tips
□ Offers
□ Dates of festivals etc
□ The amount of pictures
□ The amount of story lines
What colour do you think would be most effective for the front page of a classical music magazine? Tick one only
□ Red
□ White
□ Brown
□ Green
□ Blue
□ Cream
List three words that you relate to classical music.
How much would you be willing to spend on a monthly music magazine? Tick one only
□ £1-£2
□ £2.50-£3
□ £3.50-£4
□ £4+
How much would you be willing to spend on a weekly music magazine? Tick one only
□ Below £1
□ £1-£1.50
□ £1.51+
How often would you buy a music magazine? Tick one only
□ Weekly
□ Monthly
□ Seasonally
Do you sing or compose your own classical music?
□ Yes
□ No
On a scale of 1-5 where 1 is essential and 5 is worthless how do you rate the following aspects of a music magazine. Please circle
Interviews
Letters
Photos
Hints and Tips
Posters
Tour Dates
Reviews of CDs/DVDs
Reviews of Artist/Group
Reviews of Events
Quizzes
Competitions
News Updates
Out of the topics below what would you be interested in to be the feature article of a classical music magazine. Tick one only
□ Classical Vs Pop
□ You don’t think you know it but you do-everyday classical music (adverts)
□ New singer on the loose
□ Interview
This is the questionaire i handed out to my recipentents.
14/11/08
I started collecting my questionnaire results and tallied them up so I could easily input them into Microsoft Excel. As I had some time left of the lesson I began inputting information and creating graphs for my target audience research results.
17/11/08
I continued producing my graphs to put into my research. This was time consuming as I did them for every question accept two. However for these I wrote a summary off results as it was not suitable to present in a graph format.
18/11/08
I used a variety of multi-mediums throughout my production; in my research section I recorded several answers. By doing this it gave me proof of what my target audience wanted in their magazine that I was producing. It also gave me the opportunity to look back on it for key details and important information that might be relevant.
19/11/08
I continued recording my target audiences’ answers and adding them to my PowerPoint.
20/11/08
I started analyzing my audience research and started to think of ideas that I could use in my magazine cross referencing it with both my existing product and audience research.
21/11/08
In today’s lesson I started my production plan. This consisted of all contents including feature and regular, it also included price, frequency of publication, positioning statement and issue size.
24/11/08
I finished off my production plan as I spent time over the weekend doing it there wasn’t much left. I then started on ideas for pictures. As all images had to be original I had to try and be creative, luckily for me I was going to an event which I had booked to help me with my magazine production so I could get into the music and the people who listen to it. I decided this would be a wonderful opportunity to take pictures for throughout my magazine. As I didn’t know how good of quality the pictures would be and what I could take pictures of if any I had a back up plan. So I wasn’t wasting time I arranged use of a camera and started taking pictures of instruments and other objects/situations that connoted classical music. Although I realize all pictures should be planned I see this as an opportunity not to be missed out on due to the lack of resources I have with classical music and the specification of the task I decided to take the risk and hope for the best.
Publictaion Plan
TITLE: Classic!
POSITIONING STATEMENT: The New Classic
FREQUENCY OF PUBLICATION: Monthly
PRICE: £3.90
DISTRIBUTION: Newsagents, supermarkets, classical music venues ( e.g. The Philharmonic Hall)
RATIONALE: The approach of the magazine is to encourage and influence classical music in a positive youthful light. The aim of the magazine is to get young people into classical music and to change their opnions on the ‘only oldies listen to it’ I am going to use new upcoming youthful singers eg. Rhydian who was on XFactor
STYLE: The magazine is very half and half pictures and text. It is going to be a informal style. The magazine is for all classical music fans however it is mainly aimed at the younger generation.
REGULAR CONTENT:
□ Editor’s Letter
□ Readers Letters
□ High’s and Low’s- positive and negative events/performances
□ Reach for the stars- advice and tips on vocal exercises
□ Myleene Klass Monthly Column
□ Suduko and Crosswords
□ Tribute Page
□ Readers Review
□ CD of the month
□ Artist of the month
□ FREE CD of the month Review
□ Win! Win! Win!-every month have a chance of winning a pair of tickets
□ This Month’s Top 40
□ Behind The Scenes....
FEATURE CONTENT:
□ Interview with Pavarotti’s wife
□ Richard Hickox 1948 - 2008 – worlds leading conductors, Richard Hickox, has died of a suspected heart attack at the age of 60.
□ Review of the Year - the highs, lows and biggest stories in the classical music world during 2008
□ Win a Clavinova digital piano worth over £1000
□ Write for Classic magazine a one off oppurtunity- Been to a great concert recently? Heard a fantastic new CD release? Wright in and be in with the chance of winning a fantastic prize and it being published in your favorite magazine!
□ Countdown to Christmas
□ Enya ‘And Winter Came’ - Enya is set to release her seventh studio album ‘And Winter Came’ on November 10th
□ Rhydian - tour dates added
□ Where’s Paul Potts? We catch up with him!
□ Opera Season at Vue
Macmillian Cancer Christmas Carol Concert
HOUSE SYLES:
Coverlines:
Headlines: bold
Standfirst: 14pt byline to be included in standfirst
Captions: 8pt
Features first paragraph: drop capital 5 lines deep, and first two words on capitals
Newsfirst paragraph:first two words in bold capitals
Body text: 11pt
Colour Scheme:Red and cream (front cover and contents page) blue and black (double page spread)
These may change throughout. i might discover something more relavant or appealing to my target auidence throughout my production process.
25/11/08
I started sketching plans of both my contents page and front cover however these were mimilistic due to the fact of lack of information about pictures. However not wanting to waste time I started on writing up text to import into quark express when necessary.
26/11/08
Not wanting to waste anymore time I started thinking about my double page spread article. As I have never done this before I knew I would have to do lots of planning. From looking at my audience research I decided upon doing a tribute page to Luciano Pavarotti. This was a hard decision as I knew nothing about him however my audience research outweighed my lack of knowledge therefore I began researching.
27/11/08
I continued with my research as I wanted to get a big picture of Pavarotti and his life.
28/11/08
Although I knew I was going to write the article as a tribute to Pavarotti I was not entirely sure what to write about however I decided to do an account of his life and how he made it to fame and his last performances. My Event is Saturday evening so I am putting the double page spread aside until I have taken all pictures. As I am behind my schedule I have set myself homework to complete sketches at home after I have got my images, and if my images are of not a high standard to ensure I take new images by Monday.
Websites I used to help me with all my research.
lucianopavarotti.com
Mediaguardian.co.uk
Produxion.com
Theray.org.uk
Whatis.com
Cultsoc.co.uk
ipcmedia.com
bauer.co.uk
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